As Fake News and use of AI increases, credibility will be key in maintaining reputation. Why should someone believe your content above another? It is becoming a complex issue. On the one hand, the use of AI can be efficient. On the other, it can be used to misinform  and plagiarise.

Company reputation has never been more critical. Just one mistake, slip of the tongue, poorly worded post can be viral within hours and it is virtually impossible to delete it from the cybersphere.

We offer media training, issues management and consistent brand management techniques to make it easier to protect your brand and long-term reputation.