Thursday 6th July 2023

A practical approach to measurement

A recent article in PR Week covered the AMEC Conference and the issue of measurement in PR. While the article tackled the lack of clarity around effective measurement in PR, criticising the meaningless PR jargon that surrounds the issue, it still lacked clarity around some of the simple forms of measurement that are available to all sizes and types of company. Measurement that doesn’t involve the CEO, sitting around the boardroom table and complicated methods of evaluation that involve co-o... | Read More