A recent report in PR Week* illustrates the huge potential in social media which many organisations have yet to tap into.
Increasingly, marketers are moving away from a business to business model to a business to prosumer model. This has come about from the emergence of social media and the ability to tap into individuals via social networks.
If you’re still not convinced about the potential for social media then I’m afraid you have your head in the sand, the data speaks for itself. There are more than 1.1 billion users on Facebook, 500 million on Twitter and within three months of launching, Vine reached ten million users.
New platforms are emerging at a pace and it remains to be seen which will win the race for market share. Facebook has recognised the value of Instagram and have been prepared to invest £11 million in WhatsApp. Watch this space to see how this continues to grow and erode into telecoms margins.
What holds many companies back from social media is a lack of content or time to commit to social media activity. Fortunately, PR has a head start here. Content and coverage has long been the mainstay of a PR programme and although media channels have changed and will continue to change in the future, PR has had to adapt, re-purpose content and develop methods that suit new media channels.
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*PR Week, 26th July 2013.