Today’s PR activity is more about content, content on company websites, social media, discussion forums and online media sites, with an ever-decreasing reliance on coverage in the printed media.
With this change in PR focus, comes the opportunity to provide links back to a company website. So, why aren’t more companies leveraging this to
This last one is probably the most recent development in web analytics, yet it can help to turn general interest in your company into genuine business leads.
The result, a better handle on how PR works, a sales team that sees PR as a valuable lead generation source and a business that can be far more proactive in its PR, sales and marketing activity, allowing them to genuinely extend their value to the bottom-line.
To find out more about how to really make web analytics work better for your organisation, contact us on 0118 969 4904.