The thinking consultancy

Thursday 1st August 2013

Are you getting the most out of your PR?

How do you use your PR? Is it part of an integrated programme or is it a silo, working independently, producing some coverage and that’s all? I often hear from smaller companies who say they tried PR, but it hasn’t worked. That’s a great shame because in today’s world, content is King and the reality is they simply haven’t maximised PR to its full potential. PR shouldn’t just stop at coverage. Good coverage should be showcased across the organisation; in reception; used to add c... | Read More