Tuesday 25th February 2014

Social Media, Content and the Prosumer

A recent report in PR Week* illustrates the huge potential in social media which many organisations have yet to tap into. Increasingly, marketers are moving away from a business to business model to a business to prosumer model. This has come about from the emergence of social media and the ability to tap into individuals via social networks. If you’re still not convinced about the potential for social media then I’m afraid you have your head in the sand, the data speaks fo... | Read More